Will you do a little favor for me?
First, go to www.google.com. Second, type your full name on the search bar.
What pages appear on the list? Your Facebook account? Twitter? LinkedIn? None?
This is what employers do nowadays. They search for your name on Google then click on the links that give “hints” about you — your personality, profile, what you look like and how you think.
Social networking sites are, in the end, not for networking alone. They go beyond connecting you with your friends and relatives. They go beyond being a sanctuary of your thoughts and daily rants. They go beyond making yourself visible online. Social networking is packaging yourself. Social networking is about the YOU brand.
Why brand yourself?
Okay, let me share my experience.
Earlier this year, my friends and I went job hunting in Makati for our summer internship. After a few weeks, I finally got a call from a company asking me for my interview schedule and requested that I bring a portfolio. How happy I was! During the interview, they reviewed my resume and just skimmed through my portfolio. The 15-minute interview was spent mostly with the panel, screening my Tumblr site.
They asked me why my pictures were like that, where I got the concept of my photos, do I know how to edit photos, what software do I use for editing, etc.
When you click the photo, you’ll know that the page was mustache-loaded. I had quite an obsession with mustaches at that time, so, I really don’t know how the bosses interpreted those pictures.
See? What you post on your website tells a lot about you! It’s not enough that you submit a very competitive resume or an impressive compilation of your works. At the end of the day, before finally deciding that they would hire you, your employers conduct a background check!
A friend once heard this conversation between his bosses while one of them was checking the Facebook page of an applicant.
Boss 1: Tignan mo ‘tong picture nya sa Facebook o!
Boss 2: Patingin!
Boss 1: Oh my god. Hindi sya dapat nagpopose ng ganyang picture! Hahaha! *inserts a sarcastic remark* ‘Di nya ba naisip na pwedeng i-check natin yung profile niya?
What should you do now?
It became my hobby to check the Arts section of a bookstore to read about food, fashion, interior designing, DIYs, etc. I don’t know, I just feel like all these art stuff bring me to a whole new world of creativity. I once dropped by National Bookstore and came across this book about Photography.
I found out that the author (or photographer), Miss Aniela, all started by posting her pictures on Flickr. She did not have any formal training on photography, but her boredom in the university gave her enough time to learn the tricks in this field. She soon got lots of positive recognition from Flickr users and got interviews from TV networks. She’s now a full-time photographer, blogger and entrepreneur. She conducts workshops, photo shoots with models, photo exhibitions and sells prints of her artworks.
If you check out her works, you’ll know that aside from vanity, she surely got talent. But the more important point here was her use of social media. God-given talents are made for sharing, right?
Check out her website at www.missaniela.com.
So to all you guys who are reading this, here’s a quick tip:
Am I REALLY “ONLINE”?
During our SPCOM137 (Conference leadership and group discussion) class, our team tackled Personal Branding for a group discussion activity. While reading some articles for matter loading, I came across a topic about Google Quotient. It’s pretty much the same thing I let you did earlier, but this time, this online application gives you a concrete measurement of your online presence.
Online Identity Calculator “is the first and leading tool that will help you make sense of your Google results and give you advice on how to build a stellar online identity that’s aligned with your real-world personal brand.”
I’ve checked mine, and honestly, I have a lot to work on. I shall begin this journey of personal branding with this comm blog of mine.
So for now, ciao!